Nicole Richie and Joel Madden launched The Richie Madden Children’s Foundation yesterday at the Los Angeles Free Clinic in Hollywood, showering 100 expectant mothers with over $200,000 worth of baby gifts.

"The looks on their faces were priceless," Richie told reporters after the shower. "Some of them didn't even believe us [when they saw the gifts]. They thought we were joking."

The Richie Madden Children's Foundation (at richiemaddenfoundation.com), Madden said, was an idea the couple had when they found out they were expecting. "We grew up in Los Angeles," he said, "and we want our child to be a part of the community, and to know that there's a responsibility to help the community."

Wait, what? No... It doesn't make sense. This is the part where Nicole says something stupid, vapid and selfish, and I make fun of it. That's what we do -- our roles in the "bigger picture," you could say. But this? It just doesn't compute. So confused... So confused...