Box Office Gold. Noun. Refers to a film or star that is a sure thing -- that will or has resulted in considerable tickets sales for a film. 

Although Jessica Simpson's Blonde Ambition failed to generate much in the way of ticket sales in America (the final tally was 17 admissions sold, I believe), Jessica and her film debuted at number one in ... the Ukraine.

"The former Soviet nations have a sweet tooth for straight-up comedies," Conor Bresnan, editor-in-chief of Box Office Mojo International, told People.com. "When these comedies have big-name celebrities like Jessica Simpson's, that's all that's needed to sell the movie. Russian and Ukrainian audiences have an even bigger urge for escapism than Americans. So films like 'Blonde Ambition' will gross more than 'No Country for Old Men.' (Source)

That's great! In a country with one of the highest death and alcoholism rates in the world, Jessica Simpson freakin' box-office gold! Did you know that alcohol poisoning is one of the leading causes of death in the Ukraine? It make sense now, doesn't it? The entire country is completely shit-faced; of course, they love Jessica Simpson. They have no brain cells left.