Brain Damage. Noun. Damage to the brain, usually defined by dead brain cells which would otherwise survive.The general result is mental retardation.

Walt Disney Resorts announced yesterday that it was teaming up with "American Idol" to create an "Idol"-inspired attraction at the park. Though nothing is definite, engineers are expecting to create a roller coaster they will call "The Roaring Brain Damage." The ride will last two hours. Passenger cars will remain stationary, however, for 90 minutes of that time, while the patrons are treated to Ford and Coca-Cola commercials. The ride reportedly will leave passengers significantly dumber off than when they got on. Disney expects 30 million people a week to line up for the roller coaster.