Say Cheese: Colloquial. Expression used by photographers to elicit smiles in their targets. When you say the word, the cheeks tend to lift, the corners of the mouth tend to turn up, and the teeth tend to show.

For reasons that don't make a lot of sense to me, I have to come in every few weeks and remind some unappreciative celebrity asshole of their place in this world: Like, Michael Stipe, Channing Tatum, and Jared Leto, Danny Masterson has now fallen prey to this weird inability to smile for the camera. It's a celebrity epidemic.

I mean, come on: You're a celebrity. You make millions of dollars for, essentially, pretending to be someone else. And Masterson ought to be extra thankful: He's got five films that have either been completed or are in post-production. 2008 is gonna be the year of Danny.

And still: The man can't say cheese when a photog walks by, at a charity event, that he chose to be a part of. Come on, Danny. Say cheese, motherfucker. Give us a smile, asshole. It won't kill you, dude. Just curl those lips in an upward direction, show some teeth, and arch those eyebrows a bit. It's pretty easy, fella. And it will magically release all the tension in the room.