Important: (Adjective) Of great significance or value; likely to have a profound effect on success, survival, or well-being.

Mary Kate and Ashley Olsen debuted their fashion book, Influence, earlier this week, and because PETA has nothing better to do they showed up at Borders to protest the book signing. OK, whatever.

Ashley Byrne, PETA campaign coordinator, said: “They can hustle in the back of a book signing and they can avoid these PETA protesters, a lot of who grew up being fans. “But they really can't avoid the fact that when they make these ugly decisions, it shows and it turns off their fans.”

Dan Shannon, PETA's assistant director of youth campaigns, added: “From their ghoulish garb to their skeletal frames, every day is Halloween if you're an Olsen twin.” (Source)

You know, Mary Kate and Ashley Olsen have more money than God, if they even cared about these stupid theatrics at all whatsoever they would just pay PETA to leave them alone. What, you think PETA can't be bought off? One time I paid a PETA member ten bucks to eat a Whopper, just for my own amusement. She even threw in an order of chicken fries for free. True story.